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?? ???????? ???? ??????????? “??????????”. ??? ???? ?????????? ???????? ?????? ? ????????????? ??????, ???????? ?????? ?????? ? ????????? ????????? ?????????. ??????? ?????? ????? ????? ???? ??????????? ???? ??????? ?????? ????????? ??????? ????????? ?????????.

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??????? ?? ???????????? ?? ?????????????????? ??????? ? ? ?????????? ?????. ???????????? ????? ??????? ?????????? ???????????, ??? ????????? ?????????? ? ????? ? ?? ?????? ??????? ?? ??????. ??????? ??????? ?? ????????? ????????? ??? ?????? ? ??????? ????????????.

?????? ???, ????? ????????? ????????? ? ????????, ?? ????????? ????????? ?????????????? ????????. ???????????? ????????? ?????? ?????????? ?????? ?????????? ? ??????????? ?????????, ??? ??????? ???? ?????????????? ? ???????? ?????? ????? ??????????.

??? ????? ?????????? ??????? ?????? ?? ???????

????? ??????? ?????? ?????????? ??????????? ?????? – ??????????????? ??????????? ???-??????. ????? ?????????????? ????????? ?????????? ?????? ? ????????? ?????? ??? ?? ??????? ????????, ????????? ????????????? ? ????? ???????? ???????.

?????? ????????? ???????? ????????????? ?????????????????? ???????. ???????????? ??????? ????????? ????????? ??????, ??? ????????? ?????? ???????? ??????????? ??????????. ?????, ??????????? ?????????? ???????, ????? ????? ???????????? ??????, ?????????? ?? ?????? ??????.

?? ????? ???????????? ?????????? ?????????. ??????????? ???????, ?????????? ???????? ?????, ????????? ? ???????? ? ???????. ??? ????? ???? ???????, ???? ??? ????? ????????, ????? ?????? ???????? ? ?????? ??????.

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• ??????????? ???????????: ?????? ? What­sApp ? Telegram ????? ???????????? ?????? ??????????.
• ??????????? VPN, ????? ???????? ?????? ? ?????????????? ????????, ???? ??? ????????????? ? ????? ???????.

????? ??????? ??????? ?? ?????? ???????????? ? ????? ???????. ?????????? ????? ????????? ???????? ?????? ? ???, ??? ?????? ??????????? ? ???????? ????????????? ?????? ? ???? ???????. ??? ????????? ????? ? ?????? ??? ?????? ????????? ???????.

???????? ????????????????? ?????? ??????: ???????? ??????

????????????? ?????? ????????? ??????

??????? ping ? trac­ert ? ???????????? ???????? Win­dows ? Lin­ux ????? ???????? ??????????, ???????? ?? ??????. ? ??????? ping ????? ????????, ???????? ?? ?????? ?? ???????. Trac­ert ????????? ??????? ????????????? ????, ????? ??????? ???????? ??????, ??? ????? ?????? ??????? ???????? ? ??????????????.

?????? ???????? HTTP

?????? ????? – ??? ?????? ????? ??????? HTTP. ??? ????? ????? ??????????????? ??????????? ???????????? ??? ???????? ????????????, ??? ? ???? ????? ??????? ?????? ??????? ?????????. ????? ???????? ???????? ?? ???? 200, 301 ? 404, ????? ????????, ???????? ?? ????? ????????? ??? ?????????????? ?? ?????? ????????.

???????, ????? ?????????????? ??????? ????? ????????? ?????????? ? ?????? ????????. ?????? ???????? ????? ???? ??????? ? ??????????? ??????????? ?????????? ??? ????????????? ??. ???????????? ? ?????? ???????? ???? ?????? ????????????? ? ??????????? ? ???????????? ?????? ????????.

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??????????? ?? ?????????? ???????? ???????????? ?????? ??? ????????? ????????, ????? ???????? ????????? ?????? ? ????????????. ????? ???????????? ??????? ?????? ????????? ? ????????????, ??? ????? ???? ???????? ??? ?????????? ????? ?????????.

????? ???????? ???????? ?? ?????? ? ?????????? ? ????????????. ?????? ?? ?????? ?????????????, ??????? ??? ??????????? ? ?????????? ???????, ????? ????? ??????.

??????????? VPN-??????? ??? ??????????? ???????. ????????? ?? ??? ???????????? ?????? ? ??????????? ?????? ??????????, ??? ??????????? ????????? ???? ??????????? ???????? ?????? ??????????.

?????? ? ????, ??? ????? ?????? ????? ?????????? ? ???????????? ??????????????. ??????? ????? ?? ?????? ?????? ??? ??????????, ?? ? ????????? ????????? ??? ????????? ?????????.

?? ????????? ? ????????????? ??????? ???? ? ????????. ??? ????? ?????? ????????? ????????? ???????? ? ????????? ??????? ? ???????? ???????? ??????? ? ?????? ????????.

?????????? ??????? ? ???????? ??? ?????????, ??????? ???? ???????????? ?????? ?????. ?????????? ?????????????? ? ????? ?????? ????? ???????? ? ???????? ?????????? ??????????? ???????.

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???? ?? ????? ????? ??? ???????? ???????????, ??? ????? ?? ?????? ????????, ?? ? ???????? ??????, ???????? ???????? ?? ?????????? ??????????? ????? ??????????? ?????. ????? ????? ????? ????????? ??????????????? ?????, ??????? ??????? ???? ???? ??? ????? ?????????????. ??? ??????????? ?? ????? ???????????? ? ???????, ??????????? ????????? ????? ???????????? ????? ???????.

?????? ????? ????? ??????????????? ??????????????? ?????????????, ??????? ??????????? ??????????? ????? ?? ?????. ?????? ?? ??????????? ? ?????????????? ????? ??? ?????????? ???????? ??????? ???????? ??????? ??? ????????. ??????? ?????? ? vava­da ???? ???????????? ??????????? ??????? ? ????????????? ???????? ? ??????.

??? ???? ??????? ????? ???????? ???????????: ?? ???????????? ?????????? ??? ?? ??????????? ?????? ? ??????????? ?????????? ? ???????????. ????????? ???? ????? ? ??????????? ????????????? ??????, ?????? ?? ??????? ?????????? ???-?? ????? ? ??????????. ????? ??? ? ????? ??????? ??????????!

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?????? ????? ??????????????? ??????????? ?????? ?????????, ????? ??????? ?????????? ??????????????, ????????????? ? ????????. ?????????????? ??????????? ????????????? ??? ????? ????????????? ? ???????? ?????? ????????? ?????? ?? ????????. ????????????? ?????? ???????? ????? ????? ??????????? ??? ????????????? ?????????? ?????, ??? ????????? ??????????? ???? ??? ?????????? ??????. ???????? ?????? ??????????????? ???? ??? ????? ??????????????? ??????, ???? ? ?????? ????????? ???????????, ???????? ??????? ??????? ???????? ? ???????????? ?????????.

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??????????? ?????? ? ??????? ?????????. ??? ?????? ? ????????????? ? ?????????? ????????????? ???? ? ??????????? ??? ????????. ?????? ??????? ??????? ?? ??????????? ????????? ?????????? ???????? ??????????? ? ?????????? ???????????.

????? ?????? ????? ???????? ???????? ?? ?????? ? ???????????? ??????? ????????, ????? ??? “???????? ????????”. ??? ???? ???????????? ???????? ????????, ? ?? ??????? ????? ???????. ?? ??????? ?????? ?????? ????????? ? ??????????? ?????????.

????? ????, ?????-????? ???????????? ????? ????????????? ??????? ??????? ? ?????????? ?????? ? ????????????? ????????. ?????????? “?????? ??????” – ???? ???? ?????????? ?????????????? ??????? ???? ? ???????? ? ??????????????? ?????????.

???? ?? ?????? ???????? ??????? ?????????, ?????????? ????????? ???????. ??? ???????????? ????, ????????? ???????? ? ???????. ???????????? ????????? ????????? ??????: ?? ??????? ?? ????? ???????????.

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???? ????????????? ?????????? ??????, ???????????? ? ??????????. ??? ???? ????? ???????????, ? ????????? ???????????? ?????????? ??????, ??????? ?????? ?????? ?????????. ???? ??????????? ? ???, ????? ???????? ????? ???? ??? ????? ????? ? 21 ??? ??????????.

??? ????????? ???????????, “???????-???” – ???????? ???????, ?????????? ???????? ?????? ? ????????. ??? ???? ??????? ?????? ? ???????, ?? ????? ???????? ??? ????????. ???? ??????????? ???????????? ???? ?????? ??? ?????.

???????, ?? ???????? ???? ?????????? ????? ????. ??? ????????? ????? ??????? ??????? ?????????????? ? ???????? ????????? ??????. ?????? ?? ??????? ? ?????? ? ??????? ???????? ??????? ?????????? ?????????.

??????? wagering ??? ???????: ??? ?? ????????? ??????????

??? ???????????? ??????? ? ?????????? ?????????? ?? ???????? ????? ??????? ??????? ??????? ????????????? ???????????? ???????????. ?????? wager­ing ????????? ?????, ??????? ?????????? ????????? ??????, ??? ????? ????? ??????? ???????. ????????, ???? ??? ????????????? ?????????????? ? ??????? 1000 ?????? ? ????????????? ???????? 30x, ?? ?????? ????????? 30,000 ??????. ??? ??????? ?????? ?????????: ????????? ???? ? ??????? RTP, ????? ????????? ???? ????? ?? ???????? ?????????? ???????.

???????, ???????? ?? ?????????? ???????

????????? ???????? ????? ??????????? ???????? ?? ???? ??????????? ????????? ??????????. ????? ?????????:

• ??? ????: ????? ?????? ????????????? 100%, ?????????? ???? – ?? 25%.
• ???? ????????: ?????????, ??? ? ??? ???? ?????????? ??????? ??? ?????????? ??????????.
• ???????????? ??????: ?????? ????????? ????????????? ?????? ?? ?????? ?????? ?? ????? ????????.

????? ?????? Vavada ??? ???? ?? ???????? ??????

???? ?? ????? ????????? ? ??????? ??????????? ????? ? ??????? ????????? ?????????????, ????????????? ? ??????. ??? ?????????? ????????????? ?????????????? ????????????? ? ??????????? ???????????, ??? ?????? ??????? ?????????? ?? ?????? ??????????, ?? ? ???????.

?? ???? ???????? ?? ??????? ???????? ????? ?????????, ?????????? ??? ? ????? ??????, ??? ????????? ??????? ??????? ??, ??? ???????? ??????????. ????????, ??? ?????????? ???????????? ???????????, ????????? ???????????? ?????????? ? ?????????? ??????? ???????, ??? ???? ??????????? ????????????? ??? ?????????? ??????.

?? ???????? ???????? ???????? ?? ?????? ??????????? ?????????????? ??????? ? ?????, ??????? ????????? ?????????????? ??????????? ??? ????????. ?????????????? ??????? ?????????? ? ??????????? ???????????, ????? ??????????? ???????????? ??? ????????????, ??????? ??? ??????????.

??????????? ? ???????? ???????? ? Vavada: ????????? ??????????

??????? ????????? ?? ??????????? ???? ?????????. ??? ????? ??????? ????? ????? ??????? ?? ????? ??????????. ? ??????? ????? ??????? ???????? ?? ??????? ?????? “???????????”. ??????? ?? ???, ????? ?????? ??????? ???????? ???????.

????????? ??????????? ???? ?????. ??????? ??????????? ????? ??????????? ?????, ???????? ???????? ??????. ????? ??????????? ??????? ?????? ??? ????????. ?????????, ??? ??? ????????? ?????? ?????????, ????? ???????? ??????? ? ???????????? ????????.

????? ?????????? ????? ??? ???????????? ?? ???????? ?????????????. ???????? ??????????? ??????, ??????? ?? ????????, ? ????????? ?? ?????? ??? ????????? ????????. ??? ???????????? ???, ??????? ??????? ??? ??????? ?? ???????????????????? ???????.

????? ????????? ????, ????????? ????????? ????? ??????????? ????? ? ??????. ??? ?????? ????? ????????????? ?????? ????????? ???????????. ??? ????????? ???????????? ? ???????? ???? ?????????????. ??????????? ??????????? ????????? ??? ????????????? ????? ????????.

• ??????? ??? ?????? ????????????? ????????.
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????? ???????? ??????????? ?? ??????? ????????? ?????? ? ?????? ???????????? ?????????. ???????? ??????????? ?? ?????? ??? ?????????? ????????, ? ?? ????? ??????? ???????????? ????? ?????????? ?????????????.

???????? ???????? ??? ??????????? ??????? ????????? ??????????? ????????, ????? ??? Skrill ? Neteller. ??? ???????????? ?????????? ?????????? ? ??????? ??????? ????????????. ???? ?? ????? ??????? ???????, ?? ?????? ??????????? ??????? ?????? ???, ??? ??????????? ?????????? ???????? ? ????? ????? ? ??? ?????????????? ????????.

?????????? ?????

????????????

????????????? ???????????, ????? ??? Bit­coin ? Ethereum, ?????????? ??? ????? ??????????. ??????? ? ???????? ??????? ???????????? ??????????? ? ??????? ??????????. ???? ?? ?????? ?????????????????? ? ????????, ??? ????? ???????? ???????. ?????? ????? ??????? ? ????????????? ???????????.

????? ??????? ? ?????: ??? ???????? ???????????? ??????

??? ????? ????? ? ???????

??????? ???????? ???????? ?? ?????????? ? ???????. ????? ??????? ???????? ??????, ????????? ??, ? ??????? ??????? ????? ??????. ?? ????????? ? ????????? ?????? ????? – ??????????? ???????????? ??????????? ?? ????????? ?????. ??????????? ??????? ????, ????? ???????? ?????????? ???????????:

Return on invest­ment — it is the lifeblood that dri­ves our indus­try. The sin­gle mea­sure of our suc­cess. The bench­mark for all best prac­tices. Isn’t it? I think so, but then why do most dis­cus­sions of ROI occur before a pro­gram gets under­way, not after it con­cludes? Why is our indus­try hes­i­tant to use ROI as the fun­da­men­tal eval­u­a­tion of the suc­cess or fail­ure of an ini­tia­tive, not just fod­der while gin­ning up?

Let’s face it — direct mar­ket­ing is an indus­try that is rich with the stuff of math and analy­sis. We are able to gath­er and inter­pret data like no oth­er mar­ket­ing enter­prise. And these mea­sure­ments fall all along the spec­trum of pro­gram ele­ments:

Response Rate: the sex­i­est of all DM mea­sures – or most depress­ing. Response rate essen­tial­ly mea­sures the extent to which an appro­pri­ate­ly tar­get­ed audi­ence acts on a com­pelling offer. The high­er the response rate, the more suc­cess­ful these two key ele­ments of list and offer were appro­pri­ate­ly mat­ed. This is a practitioner’s mea­sure. Not sur­pris­ing­ly then, the most fre­quent and brisk dis­cus­sions cen­ter on this met­ric.

Cost Per Lead: now we’re get­ting to prac­ti­cal­i­ties. This met­ric divides the num­ber of dol­lars spent by the num­ber of leads gen­er­at­ed in a pro­gram. It’s a dol­lar mea­sure­ment, not a per­cent­age mea­sure­ment like response rate. This is a project manager’s mea­sure.

Con­ver­sion Rate: This mea­sure often has more to do with the abil­i­ty of a sales team or call cen­ter to cause some­one to part with their green­backs. How­ev­er, it is also an impor­tant mea­sure of the DM practitioner’s art. It’s one thing to get lots of leads. It’s quite anoth­er to get qual­i­ty leads. Con­ver­sion rate is as much a practitioner’s mea­sure as a sales manager’s mea­sure.

Cost Per Sale/New Cus­tomer Acquired: the mea­sure most wide­ly used to eval­u­ate pro­gram suc­cess or fail­ure. It’s very use­ful because it’s a direct link between the mea­sured results of a project, how­ev­er accu­rate and com­plete, and the bud­get objec­tives set at the begin­ning. It is essen­tial­ly a mea­sure of how effec­tive a man­ag­er was at spend­ing bud­get­ed dol­lars. It is an expense mea­sure­ment. It is the per­fect end­ing point in most eval­u­a­tive set­tings because most think­ing and plan­ning occurs around how much “we can afford to spend” to get a sale, or how much we have bud­get­ed. But it sim­ply isn’t enough. For DM efforts to be ful­ly eval­u­at­ed, ROI must be includ­ed.

Return on Invest­ment: ROI is a mea­sure for those up the chain. It is an asset mea­sure­ment, not a bud­get or expense met­ric. It mea­sures the val­ue and pro­duc­tiv­i­ty of mon­ey as it comes back onto the bot­tom line and then into the bal­ance sheet, not as it goes out as bud­get­ed or expend­ed. Set­ting aside life­time val­ue, ROI is the essen­tial mea­sure of real val­ue in an enter­prise. It is the mea­sure of the shareholder’s well being, not the job secu­ri­ty of a prac­ti­tion­er or the longevi­ty of a con­tract for a ven­dor. The lit­tle secret? I won’t tell you what it is, or else it wouldn’t be a secret, now would it?

I will give you this hint: next time a new project is dis­cussed or a new ven­dor inter­viewed or a new ini­tia­tive con­tem­plat­ed, count the num­ber of times you hear or see ROI as a part of the dis­cus­sion. Write down that num­ber in a safe place. Then, at the con­clu­sion of the project or ven­dor con­tract, be sure to count the num­ber of times you hear or see ROI as a part of the wrap up. If pre-project and post-project counts don’t quite match, you’ve dis­cov­ered the secret.